Hartz Business Line

Creating a society where people and pets can live comfortably together

In Japan, the number of cats and dogs kept at home as "companion animals" to provide comfort to their owners exceeds 24 million. Since pets are now treated as an important member of the family, the demand for value-added products and services addressing the current pet-raising environment and trend (increases in the numbers of indoor-kept, aged, small, or obese pets) is growing, and the pet care market is continuously expanding.

In response to these changes, Sumitomo Corporation acquired The Hartz Mountain Corporation, America's leading pet care product manufacturer, in June 2004. We have begun to introduce Hartz's products to the Japanese market and develop the pet care business across Asia, Europe, and other potential markets outside North America. We are thus actively promoting our pet care business to help create a society where people and pets can live comfortably together.

Products Handled

• Toys for dogs
• Harnesses and leads for dogs