We started pet care business through supplying active ingredient of parasiticides for fleas & ticks to The Hartz Mountain Corporation in the U.S.
Now we develop Hartz® brand licensed high quality products that match the characteristic s of Japanese market, and grow sales on the various channels including pet specialty stores.
Establishing a premium pet brand
The Japanese pet care market is said to be 6 to 700billion yen, and the population of dogs & cats are said as 20million.
Due to the declining birthrate and aging of society, increasing single-person household, and change of the pet owners consciousness towards their pets, now pets are increasingly deepened as a member of families or as partners of lives.
We develop Hartz® brand licensed high quality products that match the characteristic s of Japanese market, and grow sales on the various channels including pet specialty stores.
We aim to establish a premium pet brand that responds to the wishes and trusts of pet parents – “High quality goods to my beloved pets”.
"Hartz®"In response to these changes, Sumitomo Corporation acquired The Hartz Mountain Corporation, America's leading pet care product manufacturer, in June 2004. We have begun to introduce Hartz's products to the Japanese market and develop the pet care business across Asia, Europe, and other potential markets outside North America. We are thus actively promoting our pet care business to help create a society where people and pets can live comfortably together.
|Toys for dogs, Dog foods|
|Toys for cats, Cat foods|
|Flea & Tick products, etc.|